Windborough Homes

An extraordinary launch for a new residential property developer

Services

  • Brand positioning
  • Concept & design
  • Web development

Windborough Homes is one of the UK’s newest residential new homes builders. With sites situated across Cambridgeshire and the surrounding areas, they pride themselves on combining traditional building designs and techniques with the benefits of new home purchase.

The approach

Distinctiveness powered through insight

In a highly competitive market place we were tasked with creating a brand that would stand out from the crowd and which could be executed across the full marketing mix. We carried out a full brand workshop process, drawing key consumer insights from our planning team, to create a powerful creative platform that ensured they weren’t as a builder of ‘lifeless boxes’ and instead created ‘a home less ordinary’.

The results

Performance less ordinary

A complete brand positioning and visual execution was delivered within a month, with messaging bringing the Windborough difference to life across 4 different pillars. We then executed activity across multiple touchpoints including paid, owned and earned channels.

Enquiries beat targets by over 60%, whilst there was also a significant reduction in discounting and requests for add-ons. 

We can’t recommended Big Brands highly enough. From the moment we first met them it was clear they were simply world class at what they do. We couldn’t be happier with how our brand turned out. If you are considering a branding agency then look no further, these guys are simply the best.

  • 50 %

    Increase in enquiries

  • 40 %

    Decrease in discounts

  • 30 %

    Decrease in free add-on's

Find out more about our unique approach to driving true performance