Work / Windborough Homes

An extraordinary launch for a new residential property developer

Windborough Homes

  • Brand positioning
  • Concept & design
  • Web development

The Challenge

Windborough Homes is one of the UK’s newest residential new homes builders. With sites situated across Cambridgeshire and the surrounding areas, they pride themselves on combining traditional building designs and techniques with the benefits of new home purchase.

Key results

  • Complete brand positioning framework and brand guidelines

  • Suite of corporate and site specific marketing material

  • Microsites for specific sites

  • Estate agent promotional literature

  • Site branding including hoarding, merchandise and workwear

The Approach

In a highly competitive market place we were tasked with creating a brand that would stand out from the crowd and which could be executed across the full marketing mix. We carried out a full brand workshop process, drawing key consumer insights from our planning team, to create a powerful creative platform that ensured they weren’t as a builder of ‘lifeless boxes’ and instead created ‘a home less ordinary’.


A complete brand positioning and visual execution was delivered within a month, with messaging bringing the Windborough difference to life across 4 different pillars. We then executed activity across multiple touchpoints including paid, owned and earned channels.

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