Windborough Homes is one of the UK’s newest residential new homes builders. With sites situated across Cambridgeshire and the surrounding areas, they pride themselves on combining traditional building designs and techniques with the benefits of new home purchase.
Complete brand positioning framework and brand guidelines
Suite of corporate and site specific marketing material
Microsites for specific sites
Estate agent promotional literature
Site branding including hoarding, merchandise and workwear
In a highly competitive market place we were tasked with creating a brand that would stand out from the crowd and which could be executed across the full marketing mix. We carried out a full brand workshop process, drawing key consumer insights from our planning team, to create a powerful creative platform that ensured they weren’t as a builder of ‘lifeless boxes’ and instead created ‘a home less ordinary’.
A complete brand positioning and visual execution was delivered within a month, with messaging bringing the Windborough difference to life across 4 different pillars. We then executed activity across multiple touchpoints including paid, owned and earned channels.