Brand positioning, Web development, Back end development, Search marketing, Lead generation, Illustration
This digital, HR, marketing and PR specialist – with over thirty staff in London and Manchester – decided to make the firm itself an honorary person, called We are Adam.
The idea was to give the company a more human face, a vital quality, indeed a highly competitive strategy, in such a people-oriented sector.
We supplied all the branding and graphical input, off and online, they needed to bring off this audacious coup.
Exceptional search performance is central to the online recruitment game. Luckily, it's one of our particular specialities.
When we started working with digital recruiter Adam in 2014, they had a bog-standard website and were finding it hard to get noticed. Alas, their site was indistinguishable from those of their competitors.
Going back to first principles, we rethought how an online recruitment website should look, throwing out all the clichés and accepted norms of the sector.
Having put their faith in us to develop their new ‘We are Adam’ brand and build them an outstanding digital footprint, Adam continue to strengthen their position as a leading digital recruiter.
In a crowded competitive market, Adam need to be certain their digital footprint is functioning on every conceivable level. We call that working cross-channel.
Because client relationships are often the result of organic search, we made absolutely sure their site was hyper-visible. At the same time, to locate key employers, with jobs on offer, we ran paid-promotion on LinkedIn to encourage whitepaper downloads which in turn generate valuable leads.
The quality of Adam’s leads has measurably improved, meaning they get first-mover access to more high-quality career opportunities.