marketing leads qualified
in pipeline uplift
AdviserPlus is one of the UK’s leading providers of specialist ER software, analytics and advisory support for the HR functions of large organisations in the UK. Big Brand Ideas was tasked with supporting the marketing and sales process by aligning website content and lead generation activity to target personas that would develop qualified sales leads.
Our initial approach was to look at existing prospect behaviour and their interaction with both on and offline content. This included reviewing content and identifying key personas to target, making UX recommendations to improve website performance and developing new lead generation nurture journeys to amplify interaction with high value content. In addition, we continued to review performance of campaigns and supported the in house AdviserPlus team across all their marketing channels including email marketing, organic and paid social and content generation.
During the initial six months of the project the work undertaken by Big Brand Ideas helped influence over 16,000 individual contacts across all target persona levels. These supported AdviserPlus in generating over 149 marketing qualified leads, that created 47 sales qualified leads and a pipeline of £500,000 in extra revenue.
AdviserPlus Head of Marketing and Customer Acquisition