Halfords: Tyres on the Drive operate in a highly competitive environment where online visibility is key to driving high quality, cost efficient leads. They approached BBI to help them create a high performing content campaign that would drive immediate leads, as well as add value to their longer-term organic rankings.
An intelligent approach to content
Higher visibility, lower CPA
Through our creative approach we were able to reach over 230,000 unique users and attribute over 200 sales directly to the activity at a CPA of only £14.93. In addition 6 backlinks were secured through PR outreach including the Daily Express and Spectator Life, with an overall domain authority of 55.
increase in organic traffic
unique users reached