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Old fashioned qualities of heritage, art, design, and evolution, are all very well. But you still need a website!

The Urban Botanist

Graphic design, Web development, Brand positioning

This company came to us in 2013 with little more than a great product idea, a name, and a business plan. We agreed to work with them to build their business from scratch.

While they continued to develop their ingenious and very original terrariums, we started work on a brand strategy, creating a logo, establishing a visual identity, and building website.

Being involved in the birth of an entirely new brand, from the bottom up, was exactly the kind of project we relished.

We built the Urban Botanist's online shop and it's become a major income stream for the company.

The Urban Botanist sell plants, so naturally enough, they’re going to need an effective growth strategy.

The situation

As a new company, the priority for The Urban Botanist was to generate an income stream asap from their two main market opportunities, namely wholesale and online.

What we did

Once the site was up and running, we worked closely with the owner to develop a communications strategy, and increase online visibility.

The outcome

We’ve helped The Urban Botanist grow by over 250% and move from being a purely wholesale operation to the UK’s leading online supplier of terrariums. Oh, and they’re stocked in John Lewis and Liberty, as well.