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Old fashioned qualities of heritage, art, design, and evolution, are all very well. But you still need a website!

The Urban Botanist

Strategy, Positioning, Design, Development, Content

This company came to us in 2013 with little more than a great product idea, a name, and a business plan. We agreed to work with them to build their business from scratch.

While they continued to develop their ingenious and very original terrariums, we started work on a brand strategy, creating a logo, establishing a visual identity, and building a website.

Being involved in the birth of an entirely new brand, from the bottom up, was exactly the kind of project we relished.

We built The Urban Botanist's online shop and it's become a major income stream for the company.

We enjoy working with their team and find BBI to be experienced across the broad range of services that they offer. They are approachable and we know we can get in touch with them at any time because they go the extra mile and will do what it takes to get the job done.

The Urban Botanist recommend Big Brand Ideas because they are a great bunch of people to do business with.

Lucy Serafi, Founder and Owner

The Urban Botanist sell plants, so naturally enough, they’re going to need an effective growth strategy.

The situation

Two years ago, when we first met The Urban Botanist, the company comprised little more than a cool product idea and a lot of enthusiasm.

What we did

Working closely with the owner, we developed a communications strategy, designed a logo, a graphic identity, packaging, created a website and a digital marketing programme.

The outcome

We’ve helped The Urban Botanist grow by over 250% and move from being a purely wholesale operation to the UK’s leading online supplier. Oh, and they’re stocked in John Lewis and Liberty, as well.