Work / SAS Daniels

Bringing law to life across the full marketing mix

SAS Daniels

  • PR
  • Search
  • Design

The challenge

Our client was previously working with a number of agencies across its marketing activity. To gain a more consistent message across the channel mix, SAS Daniels needed to find an agency that could bring this vision to life.

Key results

  • 220

    Pieces of media coverage

  • 62%

    Of coverage contained a link

  • 53%

    Increase in organic traffic

The approach

Working with the SAS Daniels team we built a marketing strategy which met all business goals. With multiple office locations across Cheshire and a large portfolio of services offered to differing audiences, the approach needed to be centered around consistency in messaging and highly targeted advertising.

Using our intelligent approach to branding and engagement, we created a new brand positioning around ‘bringing law to life’ which succinctly sums up what SAS Daniels aims to achieve with every case it deals with. A communications plan was rolled out using a multichannel marketing strategy.


The new brand positioning increased engagement levels and the UX work boosted conversions and time on site. We implemented technical SEO best practice which increased the number of organic visitors to the site by 53%. With ongoing support from the BBI PR team, SAS Daniels has been able to generate high authority website links as well as boosting the site’s visibility in the media. All of which has had a positive impact on leads. In the last 12 months, SAS Daniels has received more than 220 pieces of PR coverage with a total readership of 4.9 million.