Work / Paid Search / Equazen

Revitalising Equazen’s digital strategy

Equazen

  • Paid Social
  • Paid Search
  • Content Creation
  • Digital Strategy

The challenge

Soho Flordis International is a global leader in natural healthcare products. Big Brand Ideas was given the task of reducing the cost per click and maximising its advertising budget across Google and social media for one of its top brands, Equazen.

Key results

  • 64%

    improvement in average monthly transactions

  • 44%

    rise in average monthly revenue

  • 9%

    reduction in cost per click

  • 34%

    reduction in average media spend per month

The approach

Our first step was to build out Equazen’s list of negative key words as the website was receiving a large number of no intent clicks which were resulting in a high cost per click figure. We then introduced Google shopping to increase the brand’s overall online visibility and direct traffic to its website that would convert to sales. In conjunction with Equazen’s marketing roadmap we also created animated videos which were utilised across social media to drive footfall to resellers and in particular, Boots.

 

Results

With the implementation of a new PPC strategy Equazen saw a 64% increase in its monthly transactions, and a 44% rise in average monthly revenue. Its cost per click was reduced by 9% and there was a 34% reduction in the company’s monthly media spend. As a result of the social media activity Boots reported a rise in online sales for Equazen products.

As a business we knew that we weren’t achieving the results we wanted from our PPC activity, so we approached Big Brand Ideas to help us maximise our budgets and tailor a strategy that worked best for us. From the moment I met the team I was more than confident that they could help us achieve our objectives and the results speak for themselves.

I wouldn’t hesitate to recommend them; I’ve been extremely impressed by their approach and believe their work would benefit any business looking to get the most out of its digital activity.

Jade Fowles,

Marketing Manager