Soho Flordis International is a global leader in natural healthcare products. Big Brand Ideas was given the task of reducing the cost per click and maximising its advertising budget across Google and social media for one of its top brands, Equazen.
improvement in average monthly transactions
rise in average monthly revenue
reduction in cost per click
reduction in average media spend per month
Our first step was to build out Equazen’s list of negative key words as the website was receiving a large number of no intent clicks which were resulting in a high cost per click figure. We then introduced Google shopping to increase the brand’s overall online visibility and direct traffic to its website that would convert to sales. In conjunction with Equazen’s marketing roadmap we also created animated videos which were utilised across social media to drive footfall to resellers and in particular, Boots.
With the implementation of a new PPC strategy Equazen saw a 64% increase in its monthly transactions, and a 44% rise in average monthly revenue. Its cost per click was reduced by 9% and there was a 34% reduction in the company’s monthly media spend. As a result of the social media activity Boots reported a rise in online sales for Equazen products.