increase in paid search traffic
increase in leads from contact us page
average cost per lead
Pulsant is the UK’s leading regional datacentre and cloud infrastructure provider. Its outbound marketing activity needed to increase the number of sales qualified leads it was delivering. Big Brand Ideas was tasked with developing a new approach for the organisation.
We completed a full audit of Pulsant’s current activity and content which led to a full restructuring of its digital strategy. Our recommendation was to redirect a portion of its advertising spend to paid social media with a particular focus on LinkedIn. We redeveloped a number of Pulsant’s webpages to improve the overall user experience with the goal of converting a higher percentage of prospects to qualified leads. Pulsant had a bank of high-quality content which we used to create a targeted email marketing campaign through Hubspot which utilised downloadable assets and webinars.
In 2019, our activity has helped Pulsant generate 3,600 qualified leads, a 400% increase in website traffic from paid search, 167% increase in leads from the restructured ‘contact us’ webpage, and the overall cost per lead has dropped significantly to £80.00
Pulsant Chief Sales Officer