Restructuring Pulsant’s digital strategy to convert prospects into leads

  • Performance
  • Paid Search

Key results

  • 3,600

    leads generated

  • 400%

    increase in paid search traffic

  • 167%

    increase in leads from contact us page

  • £80.00

    average cost per lead

The challenge

Pulsant is the UK’s leading regional datacentre and cloud infrastructure provider. Its outbound marketing activity needed to increase the number of sales qualified leads it was delivering. Big Brand Ideas was tasked with developing a new approach for the organisation.

The approach

We completed a full audit of Pulsant’s current activity and content which led to a full restructuring of its digital strategy. Our recommendation was to redirect a portion of its advertising spend to paid social media with a particular focus on LinkedIn. We redeveloped a number of Pulsant’s webpages to improve the overall user experience with the goal of converting a higher percentage of prospects to qualified leads. Pulsant had a bank of high-quality content which we used to create a targeted email marketing campaign through Hubspot which utilised downloadable assets and webinars.

Results

In 2019, our activity has helped Pulsant generate 3,600 qualified leads, a 400% increase in website traffic from paid search, 167% increase in leads from the restructured ‘contact us’ webpage, and the overall cost per lead has dropped significantly to £80.00

We knew that we needed support to maximise the potential of our outbound marketing activity. Pulsant has a vast amount of high-quality content, but we weren’t sharing it. We approached Big Brand Ideas to help us utilise this content and generate sales leads. We worked closely with the team and developed a strategy that worked best for Pulsant and the results speak for themselves.

We’ve seen a significant increase in the number of leads generated and that is thanks to the fresh approach Big Brand Ideas brought to the company.

Rob Davis,

Pulsant Chief Sales Officer

Let’s work together