Design, Strategy, Data, Positioning, Development, Content, Search, Engagement, Ideas
Pulsant own and operate a network of ten UK enterprise-class datacentres and have a global presence in the US, Asia and Europe.
They came to us just under three years ago with a website that needed some serious TLC, and had zero search visibility. A serious waste of the huge potential that existed for them online.
We set about transforming their digital presence using the full repertoire of our skills, including web development, brand strategy, graphic design, and search. It’s fair to say, we’ve been instrumental in their impressive growth.
Everything we're doing for Pulsant helps them differentiate their brand in a cluttered and competitive market place.
BBI have been an integral part of facilitating our online presence since 2013.
They have used a combined approach of website development, usability and best onsite SEO practices to get the most out of the combined SEO & PPC campaign moving forwards.
Their approach and their insight has been invaluable and they are valued member of our team.
Rob Davies, Sales & Marketing Director
Before we started working with them, Pulsant’s online presence in no way reflected the reality of the company. They looked and felt like just another cloud service provider and a new approach was in order.
We ripped the rule book up, moving away from product messaging, positioning them as an outcome-focused business. We looked at the methodology of how they delivered their services, creating a brand positioning that differentiates them from their competitors.
Pulsant have developed a brand that is more recognisable, and one that is 100% focused on client success. As a result, lead-quality has significantly improved since the beginning of 2015.
One of the problems with Pulsant’s old website was that it had no organic online visibility. They were relying on paid search to drive visitors to their site because it was not set up with the correct website architecture and coding.
We looked at the technical issues limiting the site’s ability to rank and implemented radical changes to the site build and mark-up. We also looked to leverage outreach opportunities and saw an instant increase in search rankings which enabled the client to reduce their dependency on paid activity.
Pulsant has enjoyed continual growth through online activity and the website continues to be their best performing source of new, high quality, leads.
As the hosting market has matured, companies with the deepest pockets have been able to dominate the keyword auctions. Rather than fight them pound for pound, a smarter approach was needed that would find and engage with potential customers in a more cost-effective way.
We devised a marketing strategy that targeted predefined buyer-profiles in carefully chosen industry sectors. Underpinned by clever use of analytical data, content was specifically created to engage customers who were in the research stage of the buying cycle, enabling us to provide Pulsant’s sales team with red-hot leads.
As a result of this more intelligent approach to lead generation, Pulsant are finding it easier to attract exactly the type of customers who fit their demanding criteria. These campaigns have also had a positive effect on both paid-for and organic search channels.
Despite the fact they were the UK’s largest regional operator of datacentres, in 2012 Pulsant had a website that was sadly failing to meet their business needs.
After a detailed review, we completely redesigned and reconstructed the site. Then we planned and executed a transformational digital marketing campaign.
Since then, Pulsant have enjoyed continuous growth, more than doubling their turnover, acquired three new datacentres, and completed two successful rounds of refinancing totalling over £250m.