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We're helping Pulsant cement their position as one of the UK’s leading datacentre and cloud services providers

Pulsant

Positioning, Design

Pulsant own and operate a network of ten UK enterprise-class datacentres and have a global presence in the US, Asia and Europe.

They came to us just under three years ago with a website that needed some serious TLC, and had zero search visibility. A serious waste of the huge potential that existed for them online.

We set about transforming their digital presence using the full repertoire of our skills, including web development, brand strategy, graphic design, and search. It’s fair to say, we’ve been instrumental in their impressive growth.

Everything we're doing for Pulsant helps them differentiate their brand in a cluttered and competitive market place.

BBI have been an integral part of facilitating our online presence since 2013.

They have used a combined approach of website development, usability and best onsite SEO practices to get the most out of the combined SEO & PPC campaign moving forwards.

Their approach and their insight has been invaluable and they are valued member of our team.

Rob Davies, Sales & Marketing Director

To communicate Pulsant’s service as powerfully as possible, we created an entirely new language.

The situation

Before we started working with them, Pulsant’s online presence in no way reflected the reality of the company. They looked and felt like just another cloud service provider and a new approach was in order.

What we did

We ripped the rule book up, moving away from product messaging, positioning them as an outcome-focused business. We looked at the methodology of how they delivered their services, creating a brand positioning that differentiates them from their competitors.

The outcome

Pulsant have developed a brand that is more recognisable, and one that is 100% focused on client success. As a result, lead-quality has significantly improved since the beginning of 2015.