Work / Pulsant

Helping Pulsant stand out from the cloud


  • Strategy
  • Brand Positioning
  • Brand Identity
  • Content
  • Web Development

The situation

Pulsant, one of the UKs leading hybrid cloud providers, needed to refresh their brand positioning. In the ever moving world of technology their GTM messaging needed to stand out from the noise.

What we did

Through a series of workshops, we worked with Pulsant to create a new brand positioning, based on Fluidity.

Businesses are in a constant state of flux and need flexible IT to help them adapt, thrive and meet customer demand. They can rely on Pulsant’s expert cloud consultancy and specialist resources to navigate this change.

The outcome

Pulsant have repositioned themselves to be a consultative cloud enabler, with a diverse offering to the enterprise cloud and hybrid IT market. We have rolled out the new rebrand across both online and offline collateral.

BBI have been an integral part of facilitating our online presence since 2013. They have used a combined approach of website development, usability and best onsite SEO practices to get the most out of the combined SEO & PPC campaign moving forwards.

Their approach and their insight has been invaluable and they are a valued member of our team.

Rob Davies,

Sales & Marketing Director, Pulsant