Work / Macclesfield Town FC

Using VR to immerse fans

Macclesfield Town FC

  • Strategy
  • VR
  • Film
  • PR

The challenge

As the 2017/18 football season drew to a close, MTFC were fast becoming the favourite to be crowned Champions of the Vanarama National League. As excitement started to build, we wanted to create something that would not only capture the moment, but also promote season ticket sales for 2018/19 and inspire local children to participate in the club’s grassroots initiatives.

Key results

  • 20%

    Increase in season ticket sales

The approach

We wanted to create a totally unique and immersive experience that could be enjoyed time and time again, in and outside of the ground. Our team created a VR experience that would capture 360-degree video footage of the final home game of the season and National League Champions trophy presentation. The VR experience put fans onto the pitch and into the moment giving them chance to be part of the celebrations and see first hand what it’s like to be in a title winning team. The experience was used by the club’s community team to engage schools, summer sports camps, season ticket holders as well as sponsors and investors.

Results

The result was a one of a kind VR experience that took fan engagement to new levels and led to a 20% increase in season ticket sales for 2018/19.

The VR project gave supporters a new way of engaging with the football club and offered a completely different dimension to how we communicate with them. We believe it can make a real difference within the community and inspire the next generation of youngsters to pull on a Macclesfield Town shirt in the future.

James Beckett,

Commercial Manager, Macclesfield Town Football Club