Work / Moneybrain

Creating a distinctive, disruptive brand for Moneybrain

Moneybrain

  • Strategy
  • Brand Identity
  • Design
  • Web Development

The Challenge

Online financial services aggregator, Moneybrain, has been providing services since 2006, however, the portal branding was looking dated and affecting performance. The business wanted to reposition its offer and relaunch to customers.

The Approach

We set out to position Moneybrain as a service that customers can trust by giving the brand personality with a warm and approachable look and feel. We created a brand positioning, visual identity and developed a new website to make Moneybrain stand out in one of the most competitive market places.

The Results

Moneybrain has delivered a truly independent comparison website to customers which gives the user the best possible deals. In the first six months the site has transacted over £500k in revenue and serviced over tens of thousands of visitors.