Four years on from its launch, Mind Of My Own’s app was becoming tired. Feedback from users confirmed it lacked vibrancy and that functionality was long-winded, so a redesign was needed.
After considerable research we set the goal of simplifying the app to stop people losing interest during the sign-up process. Starting with wireframes, initial designs and illustrations, our team gave it a much-needed makeover. We created an icon suite to make the app more enjoyable and to increase engagement.
The redesigned app is modern and clean with a streamlined sign-up process. MOMO’s existing brand colours have been extended to make the app bright, vibrant and appealing to young users.
Director, Head Trainer and Safeguarding Lead, Mind of My Own