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We designed and built the #LoveYourNHS website, which helped get the NHS to Christmas Number 1.

#LoveYourNHS
Christmas number 1

Design, Development, Content

The @LoveYourNHS team asked us for our help to create a website using content they had created from their ‘I DO’ social campaign. With the overall aim being to help the NHS Choir get to Christmas Number 1 and raise money for Mind Charity & Carers UK, we were happy to get involved.

Working collaboratively with The Gate Films, we created a website that supported the ‘vows’ theme of the music video for ‘A Bridge Over You’ by the NHS Choir created by our very own Creative Director, Nick Entwistle.

We are proud to have played a part of the historic Christmas Number 1 success and help some amazing charities along the way.

We built the #LoveYourNHS website to bring together the social campaign and encourage downloads in a successful Christmas Number 1 campaign.

Big Brand Ideas have been brilliant. Working pro bono, they have delivered a fantastic website that has delivered exactly what we needed it to, and more.

As the campaign progressed, they dealt with any updates we needed to make swiftly and effectively. The website has provided a platform for our music video & #LoveYourNHS content. It has also had a key role in getting more people to download the track and, ultimately, help get the NHS to Christmas Number 1.

We recommend BBI highly and would definitely work with them again.

Simon Lewis, CEO - The Gate Films

The NHS needed a website to help raise money for charities and asked us “Do you #LoveYourNHS?” Of course, we said ‘I DO’.

The situation

With their #LoveYourNHS social campaign gaining momentum, the NHS team needed a website to show the support from the public and encourage downloads to help them in their quest to get to Christmas Number 1.

What we did

Working closely with the NHS team and The Gate Films, we created a website to exhibit all of the ‘I DO’ pictures clearly with an easy to use website that delivered concise information about the campaign along with a prominent call to action to download.

The outcome

With thousands of hits and click throughs to the download link, the website became a focal point for the #LoveYourNHS campaign. It helped to increase sales of the track as the NHS overtook and eventually beat Justin Bieber in the race to Christmas Number 1.