Work / Flymo

Launching Flymo’s Robotic Lawnmower


  • Design
  • Animation
  • Games & Interactives

The challenge

Flymo has a wealth of experience marketing lawnmowers for more than 50 years, but this time the brand needed a launch that would be as innovative as its new Robotic Lawnmower 1200R.

Key results

  • 75k+

    Plays in one month

  • 2.4

    Minutes average interaction time

The approach

We identified an approach that would resonate with Flymo’s target audience, tapping into the nostalgic appeal of a mobile game using old 8 bit imagery. We built a bespoke HTML5 game, using simple mechanics that allowed the user to control the robot and cut the grass against the clock.


The game was a huge success, receiving more than 75,000 plays in one month, an average interaction time of 2.4 minutes and was replayed on average 3.1 times.

In creating a game to promote our new robot lawnmower, BBI worked tirelessly to fully understand the product and deliver the ROI we required, exceeding our expectations in every way. We wish every company was a good as them.

David Bawden,

Digital Marketing Manager, Flymo UK