Isabella Lyttle has high risk neuroblastoma. Her options in the UK are running out and she needs to raise funds for cancer treatment in America.
We created a hard-hitting, short film to share Isabella’s story and encourage donations and amplified the content through social outreach and PR to gain maximum exposure.
The video recieved a combined total of over 18 million views, with 90,000 shares and 23,000 comments. PR reached more than 430 million people. Highlights included Daily Mirror, Daily Mail, Huffington Post, Channel 5 News and BBC Midlands Today.