Using the C-word to save lives

Isabella Lyttle

Campaigning for Isabella

  • Film
  • PR
  • Social Media

The challenge

Isabella Lyttle has high risk neuroblastoma. Her options in the UK are running out and she needs to raise funds for cancer treatment in America.

What we did

We created a hard-hitting, short film to share Isabella’s story and encourage donations and amplified the content through social outreach and PR to gain maximum exposure.

The outcome

The video recieved a combined total of over 18 million views, with 90,000 shares and 23,000 comments. PR reached more than 430 million people. Highlights included Daily Mirror, Daily Mail, Huffington Post, Channel 5 News and BBC Midlands Today.