Work / ResponseTap

Highlighting the benefits of call tracking

ResponseTap

  • PR
  • Media Relations
  • Social Media
  • Thought Leadership

The challenge

The UK’s market leader in Call Intelligence needed a fresh direction for PR. ResponseTap wanted to educate the UK market, raise awareness in the US, and build credibility in
a creative way.

Key results

  • 7.5m

    Online audience

  • 464

    Social shares

  • 55%

    Of coverage contained a link

The approach

Previous media coverage had focused on new hires,
client wins and funding announcements. There was a
clear opportunity to present ResponseTap as the solution
to the challenges faced by in-house marketers and digital marketing agencies. Our client team of PR and SEO experts redefined ResponseTap’s PR strategy and devised an approach to communicate the importance of Call Intelligence in an engaging way.

Results

In six months, Big Brand Ideas has generated 30 high quality editorial articles on key industry sites with an average domain authority of 50. Media coverage reached an online audience of 7.5 million and gained 464 social shares. The PR coverage included 16 links and became the top referral source for traffic to the ResponseTap website in May and the fourth highest referral source for 2018.

Throughout the pitching process, we were impressed by the broad capabilities of the team, comprising of talent hailing from large network agencies, yet retaining a boutique ethos – meaning we get the best of both worlds. And access to some of the brightest creative talent in the UK through BBI’s content arm Trunk is a real bonus for ResponseTap, as we strive to challenge B2B PR conventions.

Nick Ashmore,

Vice President of Marketing ResponseTap