Making GBG leaders in financial services


  • Strategy
  • Brand development
  • Web Development
  • PR
  • Social Media

To reach senior decision makers in financial services across the UK and Asia Pacific, GBG wanted to use exclusive research findings to generate brand awareness and sales leads.

The approach

High impact, high engagement

BBI created the ID/IQ 2018 brand to stand out and engage the target market. Campaigns in the financial services sector are typically dry and lacking impact. We engaged the target audience through an integrated, multi-platform B2B creative campaign across branding, PR, social media, events sponsorship, a microsite, webinar promotion and email marketing.

The results

Exceeding KPI's at every stage

In just five months the campaign generated 154 new business leads for GBG and converted 4,391 contacts into qualified leads. The PR coverage led to 67 media articles in titles such as Metro, The Mirror and The Independent. A total of 58 major financial institutions joined the webinar and there were 334 downloads of the report.

  • 154

    new business leads

  • 58

    webinar attendees

  • 334

    report downloads

When it came to creativity, effectiveness and commercial results, the IDIQ 2018 campaign surpassed our expectations. Big Brand Ideas’ approach and insight, design execution, and positive attitude were all spot on and a great complement to our in-house team.

Daniel Sheridan

Head of Brand and Communications, GBG

Find out more about our unique approach to driving true performance