Launching Flymo’s Robotic Lawnmower


  • Design
  • Animation
  • Games & Interactives

Flymo has a wealth of experience marketing lawnmowers for more than 50 years, but this time the brand needed a launch that would be as innovative as its new Robotic Lawnmower 1200R.

The approach

Bringing fun to the flymo

We identified an approach that would resonate with Flymo’s target audience, tapping into the nostalgic appeal of a mobile game using old 8 bit imagery. We built a bespoke HTML5 game, using simple mechanics that allowed the user to control the robot and cut the grass against the clock.

The results

Exceptional engagement

The game was a huge success, receiving more than 75,000 plays in one month, an average interaction time of 2.4 minutes and was replayed on average 3.1 times.

  • 75K +

    plays in one month

  • 2.4 min

    average interaction time

  • 3.1 x

    repeat rate

In creating a game to promote our new robot lawnmower, BBI worked tirelessly to fully understand the product and deliver the ROI we required, exceeding our expectations in every way. We wish every company was as good as them.

David Bawden

Digital Marketing Manager, Flymo UK

Find out more about our unique approach to driving true performance