Work / Nextbase

Connecting with Christmas shoppers for Nextbase

Nextbase

  • Strategy
  • Film
  • Social Media
  • PR

The Challenge

To position Nextbase dash cams as the perfect Christmas gift, raise awareness of retailer promotions and inspire purchases with the target audience in the run up to Christmas.

Key results

  • 5.5

    million impressions

  • 29,678

    engagements

  • 769,100

    video views

  • 13

    influencer placements

  • 118,030

    users reached in 9 minutes

The approach

To drive Christmas sales, we had to do more than a traditional shopping campaign. We knew that The Nextbase audience on social enjoyed light-hearted content that could be consumed in those lean-back moments, such as on their lunch break or after work. To cater to this, we planned a campaign that provided comedy, rewards and eventually a strong call to action that would capture our target audience while still entertaining them, thus creating a positive connection with the brand.

Our multi-channel approach comprised Facebook live, Facebook shopping ads, vlogger partnerships, gift guide videos and comedy video content.

Results

We generated over 5.5 million impressions, 29,678 engagements (reactions, comments, shares and clicks), 769,100 video views, 13 influencer placements and reached over 118,000 Facebook users in less than 10 minutes for one of the Live videos. All of which contributed to an uplift in sales for Nextbase.

This was our biggest social shopping campaign to date and combined with the other streams of activity such as Facebook Live and influencer activity, created a hugely successful campaign for us both in terms of sales and awareness.

Bryn Brooker,

Head of Marketing, Nextbase