Bollington Insurance, the UK's leading motor trade insurance provider, needed a new direction for its marketing campaigns.
We carried out a comprehensive audit to identify the campaign improvements needed. Optimisation of content and conversion rate optimisation were used to build and maximise traffic.
Bollington have maintained organic rankings whilst increasing visibility for other business lines including SME Business Insurance. A blend of organic and paid traffic have resulted in a record year.
What started out as a performance account has grown into a fully integrated campaign.