Bollington Insurance is a leading supplier of courier and small business insurance. They wanted to raise potential customers' awareness of the need to properly insured, and the potential penalties for having inadequate cover.
The strategy was to educate Bollington’s customers on the different types of policy in an entertaining, informative and engaging way. We created decision tree interactives and storytelling infographics to enhance the online customer experience and generate leads.
The interactives significantly improved the quality of leads for courier insurance. We also raised awareness among SMEs of the need for specialist insurance. Engagement levels were raised on the website and completion rates improved.