Work / BetVictor & Liverpool FC

Liverpool FC - Unity Is Strength

BetVictor & Liverpool FC

  • Film

The challenge

With a highly engaged social media audience, social video content was highlighted as the most effective way of reaching and driving engagement with fans.

Emotions run deep so we wanted to connect fans and players by asking team members what their favourite fan moments were and why they thought Liverpool was such a special club to play for. A twist on usual game where the players are at the centre, this put the community at the heart of the campaign.

We opted for a multi-camera approach to ensure all the angles were captured and filmed some iconic shots around the stadium too.

Some clever filters and grading allowed us to tone a lot of the colours captured in the film, and highlight the all-important and infamous Liverpool ‘red’,

Key results

  • 283,000

    views

  • 11,000

    likes

The Results

The result was an extremely emotive, cinematic visual which was loved by all the parties involved, but most importantly, the fans themselves.

The smooth panning movement of the camera with each player looking up at The Kop, interviews and match footage combined with crowd chants of “you’ll never walk alone” proved to be the perfect mix.

BetVictor have worked with Trunk on numerous projects and we're always impressed with the results.
Not only are they proactive from the get-go, but most importantly they understand our brand, and play an integral part of our external content creation

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Sponsorship Manager