Luxury Cheshire interiors store Arighi Bianchi has been a Macclesfield landmark since 1854. To grow UK wide market share, our PR team was briefed to raise its profile with influencers and in the national media.
Of coverage contained a link
Driven to website from online PR coverage
Individual Instagram accounts reached
more coverage generated than the set campaign KPI
Using our retail and interiors experience, we created a targeted placement strategy focused on raising Arighi Bianchi’s share of voice. With so many products arriving at various times throughout the year, our team used trends and inspiration to lead media dialogue in line with business objectives. Influencer campaigns put Arighi in the frame of superb room sets across multiple social channels with the aim of driving customers through to the website.
Results exceeded the agreed KPIs with national press coverage and high volumes of web traffic. Influencer partnerships also returned high volumes of traffic, led to longer dwell times and reduced bounce rate. The brand now appears as a top Google result for ‘Best Sofas’ – the term most coveted by top furnishing brands.