Work / Arighi Bianchi

Taking Arighi Bianchi from local name to nationwide fame

Arighi Bianchi

  • PR
  • Media Relations
  • Product Placement
  • Influencer Outreach

The Challenge

Luxury Cheshire interiors store Arighi Bianchi has been a landmark since 1854. To grow UK wide market share, our PR team was briefed to raise its profile with influencers and in the national media.

Key results

  • 82%

    Of coverage contained a link

  • 1,050+

    Direct visits to site

  • 30k+

    Instagram accounts reached

The Approach

Using our retail and interiors experience, we created a targeted placement strategy focused on raising Arighi Bianchi’s share of voice. With so many products arriving at various times throughout the year, our team used trends and inspiration to lead media dialogue in line with business objectives. Influencer campaigns put Arighi in the frame of superb room sets across multiple social channels with the aim of driving customers through to the website.

Results

Results have exceeded KPIs with national press coverage and high volumes of web traffic. Influencer partnerships also returned high volumes of traffic, led to longer dwell times and reduced bounce rate. The brand now appears as a top Google result for ‘Best Sofas’ – the term most coveted by top furnishing brands.

I’ve been impressed with Big Brand Ideas’ proactiveness and professionalism when delivering our PR objectives. One of the standout results for me was when the team secured a partnership for us with a leading, high-profile, influencer who we had wanted to work with for a long time. BBI achieved this straight away and it did wonders for our business.

Nick Bianchi,

Arighi Bianchi