bbi-logo-icon bbi-logo-twitter close-menu facebooklinked-in google-plushiring-badgelogo-1st-central logo-adam logo-ajilon clientlogo-beaglestreet logo-gh-construction logo-hotel-direct logo-key-recruitment logo-kwik-fit-insurance logo-pulsant logo-smurfit-kappa logo-telereal logo-urban-botanist rar-recommended scroll-upscrolltwitter ukwda google-partner logo-adecco logo-superbike-loans close-skillslogo-new-forest service-animation service-games service-interactive service-video service-video logo-unibet logo-flymo logo-orchard-pig logo-phoenix logo-bafta logo-arden logo-nextbase drupal-development brand-positioning content-creation social-media pr service-video strategy-and-insight brand-identity creative design ppc cro inbound-marketing

Great search performance is central to the online recruitment game. Luckily, it's one of our particular specialities.


Strategy, Data, Content, Search, Engagement

This digital, HR, marketing and PR specialist – with over thirty staff in London and Manchester – wanted a marketing campaign that delivered a healthy ROI.

They had been relying on PPC with little or no effect and came to us to help devise a more targeted way of acquiring new clients and candidates.

Even though Adam are experts on the recruitment scene in the UK, we insisted they went cross-channel

Even though Adam are stars of the UK recruitment scene, we insisted they went cross-channel

The situation

In a crowded competitive market, Adam need to be certain their digital footprint is functioning on every conceivable level. We call that working cross-channel.

What we did

Because client relationships are often the result of organic search, we made absolutely sure their site was hyper-visible. At the same time, to locate key employers with jobs on offer, we ran paid-promotion on LinkedIn to encourage whitepaper downloads which in turn generate valuable leads.

The outcome

The quality of Adam’s leads has measurably improved, meaning they get first-mover access to more high-quality career opportunities.

Adam Search Visbility 2014-15