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Great search performance is central to the online recruitment game. Luckily, it's one of our particular specialities.

Adam

Strategy, Data, Content, Search, Engagement

This digital, HR, marketing and PR specialist – with over thirty staff in London and Manchester – wanted a marketing campaign that delivered a healthy ROI.

They had been relying on PPC with little or no effect and came to us to help devise a more targeted way of acquiring new clients and candidates.

Even though Adam are experts on the recruitment scene in the UK, we insisted they went cross-channel

Even though Adam are stars of the UK recruitment scene, we insisted they went cross-channel

The situation

In a crowded competitive market, Adam need to be certain their digital footprint is functioning on every conceivable level. We call that working cross-channel.

What we did

Because client relationships are often the result of organic search, we made absolutely sure their site was hyper-visible. At the same time, to locate key employers with jobs on offer, we ran paid-promotion on LinkedIn to encourage whitepaper downloads which in turn generate valuable leads.

The outcome

The quality of Adam’s leads has measurably improved, meaning they get first-mover access to more high-quality career opportunities.

Adam Search Visbility 2014-15