Strategy, Data, Content, Search, Engagement
This digital, HR, marketing and PR specialist – with over thirty staff in London and Manchester – wanted a marketing campaign that delivered a healthy ROI.
They had been relying on PPC with little or no effect and came to us to help devise a more targeted way of acquiring new clients and candidates.
Even though Adam are experts on the recruitment scene in the UK, we insisted they went cross-channel
In a crowded competitive market, Adam need to be certain their digital footprint is functioning on every conceivable level. We call that working cross-channel.
Because client relationships are often the result of organic search, we made absolutely sure their site was hyper-visible. At the same time, to locate key employers with jobs on offer, we ran paid-promotion on LinkedIn to encourage whitepaper downloads which in turn generate valuable leads.
The quality of Adam’s leads has measurably improved, meaning they get first-mover access to more high-quality career opportunities.