No one wants to be a captive audience, but like it or not, autoplay video may be here to stay. And it’s ripe for experimentation.
An interesting article that talks about the very short attention span of customers. Silent videos have three seconds to catch a users attention, which has lead to some clever ideas for content and presentation.
Personally, I find the video adverts that expand and auto play in the middle of stories (The Guardian and Gizmodo both do this) to be really irritating, but I suppose that’s what ad-blocker is for.