bbi-logo-icon bbi-logo-twitter close-menu facebooklinked-in google-plushiring-badgelogo-1st-central logo-adam logo-ajilon clientlogo-beaglestreet logo-gh-construction logo-hotel-direct logo-key-recruitment logo-kwik-fit-insurance logo-pulsant logo-smurfit-kappa logo-telereal logo-urban-botanist rar-recommended scroll-upscrolltwitter ukwda google-partner logo-adecco logo-superbike-loans close-skillslogo-new-forest service-animation service-games service-interactive service-video service-video logo-unibet logo-flymo logo-orchard-pig logo-phoenix logo-bafta logo-arden logo-nextbase drupal-development brand-positioning content-creation social-media pr service-video strategy-and-insight brand-identity creative design ppc cro inbound-marketing paid-search seo

Silent video may become your brand’s loudest statement

Posted by
Jodie Houghton

Categories
Technology

No one wants to be a captive audience, but like it or not, autoplay video may be here to stay. And it’s ripe for experimentation.

Source: mashable.com

An interesting article that talks about the very short attention span of customers. Silent videos have three seconds to catch a users attention, which has lead to some clever ideas for content and presentation.

Personally, I find the video adverts that expand and auto play in the middle of stories (The Guardian and Gizmodo both do this) to be really irritating, but I suppose that’s what ad-blocker is for.

Go Back