No matter how big or small, B2C or B2B, intelligent engagement starts with developing a marketing strategy that provides a powerful foundation upon which to build your activity. Online, offline or through the line.
Strategy is the big answer. The long-term plan. And we start the process of getting to the big answer by asking the right questions. So be prepared to be asked lots of questions; some you won’t be expecting, some you may even find a little provocative.
We’ll ask questions about your business and marketing goals – short-term and long -term – and the thinking behind them. We’ll challenge you on whether your marketing is targeting the right people in the right way and what the emotional appeal of your brand should be. Are you looking to drive loyalty or penetration? And what you can learn from your competitors and peers.
It’s what we do with your answers that really sets Big Brand Ideas apart. We’re a multi-talented, deep thinking and vastly experienced team. When we put our different perspectives and varieties of expertise together, unique insights are the result.
The era of accountability
Most importantly, our approach is about truly understanding what are the key drivers of business success. What are the right objectives to set to ensure your marketing strategy provides the best possible opportunity to deliver against your commercial goals. And what are the right metrics and measures of success to ensure accountability not just in the marketing department, but in the board room.
In today’s hyper-competitive world, understanding what marketing practices and metrics truly drive demand and profitability is critical to success.