From web servers, set top boxes, mobile networks, social media interactions, EPOS data and marketing automation software. Our world is full of data, and its doubling every two years.
With so much information at hand, the big challenge is what we make of it and what we do with it. That’s why we have built a team of digital strategists, data analysts and planners who can interrogate data and turn it into actionable insights.
Every tool for every task
Whether looking to improve your CRO figures, improve your social engagement or make your paid search campaigns more efficient, we have the software tools to help track, analyse and inform. We work with our clients to identify and understand the data points that are important – just because everything can be measured, doesn’t mean it should be measured.
Context is king
Reading data and looking for patterns is no easy task. Misrepresentation and false conclusions can have a significant impact on your short-term strategy and long-term profitability. That’s why we carefully and thoroughly analyse every element to ensure the correct context drives your strategy.
Making data count
Measuring data is one thing but turning insight into action is what counts. Our strategic recommendations give you the fuel to take your activity to the next level. Then we start measuring again
Every time a consumer clicks, hovers, follows a link, makes a comment or even just switches on their phone, that creates a piece of data which, when correctly collected and interpreted, can be used to better understand them.