Discovering what makes your brand tick to help drive differentiation, preference and consideration

Brand Positioning

Understanding the distinct position that your brand needs to adopt in its competitive environment is a critical part of your marketing strategy. Because brands with strong identities win through.

“You talkin’ to me?”. Robert de Niro’s famous question gets right to the heart of brand positioning. It’s the science of knowing who you’re talking to and using that knowledge to reach them with a clearly defined message. Positioning is one of the most powerful tools for driving differentiation, yet it is often overlooked because the visual execution gets all the attention. Brands are like houses, they can’t be built without strong foundations.

A collaborative approach

At the heart of our approach to developing a strong brand positioning is an interactive workshop format. Depending on the business needs, this can also be preceded by discovery phases including internal deep dive sessions, customer research and market reports.

The workshop approach allows us to explore your brand as a whole: understanding attributes and benefits, exploring customer insights, defining your brand essence.

We involve senior members of the Big Brand Ideas team to ensure we gather insights from all angles, and can bring your brand to life across every marketing channel.

A framework for the future

Gathering all the outputs from the workshop, we analyse every element looking for key themes and insights. This allows us to create a framework that works not just for developing marketing campaigns, but also for your employer brand. A successful brand has to live and breathe internally as well as externally.

Great brand positioning requires inspiration, bravery, a future vision and don’t be afraid of alienating people

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