Strategy is the big answer. The long-term plan. And we start the process of getting to the big answer by asking the right questions. So be prepared to be asked lots of questions; some you won’t be expecting, some you may even find a little provocative.
We may ask questions about your long-term goals and the thinking behind them for example. Or whether your marketing is targeting the right people and what the emotional appeal of your brand should be. Or what you can learn from your competitors and peers.
It’s what we do with your answers that really sets Big Brand Ideas apart. Ours is a multi-talented, deep thinking and vastly experienced team. When we put our different perspectives and varieties of expertise together, unique insights are the result.
We’ll dig out what’s different about your brand, what sets your product or service apart. Then we’ll use our Positive Engagement philosophy to build a winning strategy around those points of difference. A dynamic plan of action that’s as unique as your business. An approach designed to squeeze every ounce of value from every penny of your budget.