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Performance Managed SEO Campaigns

Our Approach

With over 100 billion searches made every month on Google, can you afford to not be visible.

In today’s SEO landscape, It requires more than just a few backlinks to reach the top of the search engines; businesses and brands need to consider the power of content to attract, engage and convert new audiences along with technical best practice to secure strong foundations for growth.

Our team of digital strategists and in-house developers have over 50 years of combined experience in managing SEO campaigns for UK leading brands across both B2C and B2B markets, providing big digital agency experience with all the advantages of local agency support and proactive delivery.

Whether it’s a site-migration for a national online retailer, ranking for that elusive top keyword spot or improving your site speed, our SEO team are veterans of organic search with a passion for delivering outstanding results.

At Big Brand Ideas, our SEO campaigns are benchmarked against real-world business outcomes and agreed with yourself prior to starting our activity and whether your goals are to increase traffic, generate leads or increase revenue, our transparent reporting and direct access to a team of marketing strategists and developers will ensure that you’re kept up-to-date, every step of the way.

Our SEO Process

Before making any changes to your website and search strategy we undertake a full audit of your current position. This includes:

  • Objective and KPI Setting – Understanding your business and it’s objectives is a critical part of any successful SEO campaign. Before beginning our activity we’ll discuss with you how search can contribute to your business targets and set key-performance-indicators to ensure we remain on-track and accountable.
  • Technical Website Audit – We look at areas such as how your website has been built, page hierarchy, internal linking and technologies used to uncover hidden opportunities to increase your search visibility and improve the user-experience of your website.
  • Competitor and Market Benchmarking – How does your website appear to search engines and users? What links exist to the website? How is your market performing? All of these factors can contribute to the success (or failure) of your business online. Our benchmarking process is designed to improve and safe-guard your website against threats such as market volatility and competitor activity.
  • Keyword and Content Optimisation – We look at the keywords that you are targeting and the content on your website and how well these appear externally. Our keyword and content audits are focused on the optimisation of content to appeal to visitors at different stages of the conversion funnel whilst generating more relevant traffic for your business.
  • Digital PR – Big Brand Ideas are fully compliant with Google and ASA guidelines in regards to ethical link-acquisition and with our in-house PR team you can be confident that our approach to link-building is far removed from article syndication, link networks or poor quality advertorials. Our clients are regulars in national and local press alongside more targeted industry publications.

Big Brand Ideas like to think we’re with you every step of the way. Gone are the days of the long distance relationship with your marketing agency – we’re here to help, guide and ultimately get you performing online as you deserve to.

Our SEO campaigns are fully tailored to suit any budget, from boutique start-up through to established ecommerce retailer, so feel free to contact the team or pop into our Macclesfield agency office to discuss how we can help grow your visibility online.