“There is only one thing worse than being talked about, and that is not being talked about” – Oscar Wilde.
PR is the art of making sure that you are being talked about by the right people, and that those people are saying positive things. We’re a PR agency that does things a little differently than others.
Big Brand Ideas look at the viability and profitability of having a strategy, where it fits overall, how this engages users, and how this works for you and your brand in the long term.
We believe that every brand has a story that deserves to be told. Using PR allows you to bridge the gap between your audience and potential customers. By putting yourself in the right arenas at the right time, people will start talking about you, remember you, and ultimately find you when it comes to making a decision.
There are multiple channels available now that we must consider as part of a public relations strategy. In the modern media landscape you’re as likely to be discussed on Twitter or Trip Advisor as in conventional media, such as an industry publication or website.
Our knowledge and understanding of the media means that we can develop a PR campaign that targets the right audience through the right media outlet to maximise coverage and ensure you meet your business objectives.
As with everything else we do at Big Brand Ideas, our approach to PR is about unearthing what’s unique about your brand, and creating smart ways to get your distinctive message in front of all the right people – from customers, journalists, opinion leaders and other stakeholders.
Media relations isn’t just about sending out a press release every now and then. To meet your business objectives and sales targets you need an integrated approach to your communications. We ensure that your communications with the press match up with your all your other communications and support the marketing mix.
Crucially, PR is also about protecting your reputation if something goes wrong. Often that’s when the real creativity is required. Developing and managing your crisis management can include developing lines to take, preparing and presenting statements to the media and other stakeholders as well as protecting your reputation after the event.
You can trust us to act speedily, because when a crisis crops up it’s always urgent.
Why Big Brand Ideas for Public Relations?
Our team have over 100 years combined experience in b2b and b2c media relations. We work with your marketing team to develop an integrated PR campaign that helps you achieve your business objectives and generates sales leads bringing together the right messages with the right audience across print, digital and social media.