“There is only one thing worse than being talked about, and that is not being talked about” said Oscar Wilde. PR is the art of making sure that you are being talked about by the right people, and that those people are saying positive things.
That’s a trickier task than ever nowadays, because there are so many diverse channels to consider. In the modern media landscape you’re as likely to be discussed on Twitter or Trip Advisor as in conventional media, such as an industry publication or website.
As with everything else we do at Big Brand Ideas, our approach to PR is about unearthing what’s unique about your brand, and creating smart ways to get your distinctive message in front of all the right people – from customers to journalists to opinion leaders.
Crucially, PR is also about protecting your reputation if something goes wrong. Often that’s when the real creativity is required. And you can trust us to act speedily, because when a crisis crops up it’s always urgent.