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PPC: the Big Brand Ideas way

At Big Brand Ideas we’re all about creative, intelligent engagement, it’s in our DNA and you can be assured that our approach to PPC or “pay-per-click” is no different. As a digital marketing agency with extra focus on performance – we’re proud of delivering campaigns that focus on metrics that matter to you.

Premium partnerships

As accredited Google partners, we’re well-versed in the management of ROI focused paid-search campaigns across remarketing, display and gmail for leading B2B and eCommerce brands (some of us have even worked at Google!). We also look at Bing and Yahoo, in most cases these offer increased conversions at a lower cost – ideal if you’re working with a very tight ROI target.

Big Brand Approach

PPC isn’t just about keywords though; it’s about understanding your audience from their wants, needs and online engagement behaviours, from which point we’ll set to work on crafting a unique, engaging and highly-targeted series of ads to help you stand out from your competition. 

Our data-driven paid search campaigns are built around a deep commercial understanding of the multiple stages of intent and whether that be driving awareness of your brand, or direct-response ads that target your customers at the exact point of need, we’ve got it covered.

Brand Focus and Performance

We’re well known for our branding expertise and whether you choose to run ads on Google, Bing or even as part of a wider integrated campaign, we’ll work alongside you to create beautifully designed banners, conversion focused landing pages and engaging whitepapers and case-studies.

Integrated solutions

This can include developing an integrated campaign that uses a combination of paid search channels, including Google, Facebook, Linkedin, Twitter, Instagram and Snapchat, to reach your audiences time and time again. Understanding where your audience is, how to target them and ensuring you’re constantly front and centre delivering the right message is key to a successful paid search campaign. Our approach allows you to encompass a full digital approach, rather than sole focus on one channel.

Speak to Us about your PPC campaign

If you would like to discover how our PPC campaigns can help your business to be more visible online, feel free to contact the team to arrange an initial chat (the coffee is on us!).