We help brands build lasting connections through our years of expertise and understanding of an evolving social media landscape. With a truly integrated approach, we place a big focus on content with a clear promise to deliver meaningful results.
Our team offers a combination of skills and experience across creative, content, engagement and technical disciplines, all connected by a deep understanding of social.
Strategy and insight to drive results
We start by getting a clear picture of each client’s objectives and audiences. That’s one crucial kind of listening. The other is social listening: paying close attention to how people in the target market are using social media. What they’re seeing and what they’re saying. Now we have the insights needed to connect the brand with its people.
Our content team encompasses a unique mix of talents from movie makers to motion graphics specialists, designers and illustrators, app creators and web developers. They’re equally adept at quick bite-sized pieces and more conversational interactive content. Whether it’s an influencer mini-series, new app, animation or interactive, a GIF or a film, we create the right solution and place it where it can spark the desired result.
And it all happens in-house, so it’s created and produced at social media speed: fast. Add the delivery expertise of our technical, outreach, PR, SEO and performance specialists, and you’ve got a uniquely powerful package.
Activating our influencer network
Influencer marketing is booming. Think of it as the new mainstream media. The Big Brand Ideas team has wide experience in connecting influencers with brands. Across Snapchat, Instagram, Facebook, YouTube and Twitter, we’ve worked with social influencers in fashion, lifestyle, parenting, interiors, entertainment, beauty, food and drink and more.
Delivery and measurement
We always integrate social objectives with wider marketing goals. Intelligent Engagement is about helping brands to build lasting connections that lead to measurable results. We continuously track performance, optimising campaigns in real time, so the hard work of getting content to the outside world is never wasted. Above all we ensure that our social media activity drives clear business benefits.
Like the sound of that? Let’s talk.