You can call it creative concepts, a communications platform or even a ‘matching luggage’ approach. We simply call it Big Brand Ideas.
With the explosion of communication channels over the last 10 years, the media ecosystem available to marketers has never been richer or more complex. For creative departments it presents a new challenge: how to craft ideas that work effectively across traditional and digital channels.
Marketing effectiveness has always benefited from creative integration, but we are now moving beyond traditional advertising-led integration, and towards brand idea-led orchestration.
We generate big ideas based on your brand truth. That demands truly understanding your brand and the objectives you have set for it. Our ideas are never limited to one or two channels, because the best ideas allow execution across the entire marketing mix, maximising the potential of each channel to deliver a powerful result.
We believe that the very best ideas are those that create fame – getting your brand talked about online and offline. It’s one of the most powerful measures of engagement and a great indicator of future business success. That’s why it’s a fundamental part of our big idea creation process, and why that process involves not just our art directors and copywriters, but also our specialists across content, engagement, PR, social and performance.
Creativity is not just a rescue strategy for an underinvested brand. It is the cornerstone for sound business management.