“You talkin’ to me?”. Robert de Niro’s famous question gets right to the heart of brand positioning. It’s the science of knowing who you’re talking to, and using that knowledge to reach them with a clearly defined message.
The Big Brand Ideas approach to brand positioning starts with in-depth knowledge of demographics. This enables us to create a precise customer persona for your brand. Knowing what makes your customers and potential customers tick was always important, but it has become even more essential in today’s increasingly fragmented markets.
When people are considering buying a product or using a service, they have a mental picture of their options. Positioning is the art of understanding exactly where your brand, product or service fits into the big picture, so customers have a clear and powerful reason to choose you rather than a competitor.
This is when our “you can’t outshout them so you’ve got to outsmart them” philosophy springs into action. By understanding what your customers want and what your competitors are doing, we can identify what you need to be saying – and push you to the front of the pack with a distinctive, compelling, perfectly tailored message.