News

BBI proudly sponsors The Northern Agency Guide with Prolific North

Abi Owers

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19.11.2020

This month marks the release of the highly anticipated guide from Prolific North, highlighting the region’s top digital, PR and integrated agencies, The Northern Agency Guide.

The 356-page guide is Prolific North’s first-ever print title that presents everything you could want to know about hundreds of agencies and the work that makes the sector a success in our region, so naturally, you can find us on page 166!

Our Founder and Managing Director, Jon Butler caught up with the Prolific North team to discuss what makes BBI stand out from the crowd, “We bring behavioural science and data together to create content-led performance strategies which engage at every step of the customer journey.

”We use Customerology™ to fuse analytical and behavioural data. This unique process unearths real-world insights to grow both established and emerging brands. For us, it’s about digging down into the human psyche; crafting content that people love.

“Our team blends the best of strategy, creativity and performance. We’re made up of analytical thinkers, creative technologists, channel specialists and content producers who work together to deliver performance across a wide range of sectors.”

As well as interviews and detailed listings, the guide also includes case studies, thought leadership, features and much, much more and we’re proud as punch to feature in it. 

To find out more about how we use Customerology™ to drive content led performance contact Robbie Pringle on [email protected] or 0161 441 4740.