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Skills

What we do isn’t rocket science. It’s harder than that.

Rockets are old hat, been around since 1945. But digital marketing is still in its infancy; it's still growing, changing and getting more complex. Keeping an iron grip on your digital footprint is now the key business problem. With strategy, branding and campaigns that work for both head and heart, you need an agency with all the skills - where it’s hard to tell where digital ends and creative begins. Like this one for example.

Strategy

Profound Thinking

The first step should always be not to take one. To stop and think. And then think some more. Only after this can true insights be made and rational plans developed.

Asking Why

It’s impossible to ask too many questions. The journey of discovery is long and hard. But only by going in-depth will we begin to understand what needs to happen.

Differentiation

Every brand has something special to say. But it’s not always obvious what it is. Our job is to reveal the uniqueness that lies at the heart of every company, product or service.

Plan Evolution

Now we can put together a plan of action. Not some off-the-shelf list of jobs to be done. But a made-to-measure strategy with the aim of transforming your digital existence.

Data

Data Acquisition

Every move you and your customers make in the digital realm generates data. We have systems that can harvest all that invaluable information and put it to good use.

User Behaviour

Nothing is more useful than understanding how users - customers, suppliers, colleagues - interact with you online. We can give you all the key insights you could ever want.

Optimisation Strategies

One of the key uses of all this data is to help us continually refine your campaign and maximise your ROI. That means more focus, less waste, clearer targeting.

Trend Analysis

Every industry, indeed every client, is different. We’ll analyse your unique data sets to better understand your market and make your tailor-made strategy future proof.

Positioning

User Profiling

Identifying and understanding market demographics is crucial. We create a customer persona for each brand that allows us to target the right people with unerring precision.

Competitor Analysis

For every move you make, your competitors are doing likewise. It’s important to keep one step ahead, but only by truly understanding the competitive landscape can you do that.

Brand Differentiation

As markets become increasingly competitive, it’s never been more important to stand out from the crowd. Giving brands an authentic point of difference is central to everything we do.

Tone of Voice

Once you’ve understood what you need to say, it’s vital to make sure you speak to your audience in the right way. We’ll help you get your style, accent and attitude absolutely spot-on.

Design

Brand Identity

Brands need to be cared for. One of our most important responsibilities in the creation and development of a brand is to ensure consistency across platforms and over time.

User Experience

It takes a special kind of skill to create a website that presents the brand in the best light, that users love to interact with, and that they want to come back to.

Cross-platform

With mobile search growing exponentially, we torture-test our sites to ensure they work on every conceivable device and across all web browsers.

Total Originality

We don’t recycle, reuse, or rehash, yesterday’s solutions. Everything we create is unique from the foundations upwards. There’s simply no other way to succeed in today’s market.

Development

Front-end

We don’t use templates. All our work is hand-coded, from start to finish, using the latest technology such as HTML5 and jQuery, with the focus on outstanding user experience.

Back-end

We build intuitive CMS platforms and powerful CRM applications, which are not only easy for clients to use, but can result in measurable productivity gains.

Games and Apps

We create high-end games and apps for some of the UK’s leading brands, increasing visitor engagement, encouraging social sharing and improving online visibility.

E-commerce

If the opportunity exists to directly monetise your product online, we can create technically brilliant online stores with rock-solid security and unequalled usability.

Content

Video

Not only do people love to share film, but the second biggest search engine in the world is actually YouTube. That’s why we place such emphasis on quality video content.

Games

Games, especially the original, simple, and relevant ones we specialise in making, can generate great visitor involvement, social sharing and generally boost a site’s findability.

Rich Media

The secret to getting noticed online is to have fascinating, relevant, and original content. We specialise in dreaming up exciting new stuff that will be liked, engaged with and shared.

Copywriting

In a world where visuals, photos and films often dominate, it’s easy to underestimate the power of words. We believe in creating campaign ideas articulated with well-crafted copy.

Search

Organic

The organic search landscape is changing rapidly. We have the skills to maximise the chances you’ll be found on the internet via popular search engines and social media.

Paid

We are experts at managing multi-million pound paid search budgets and optimising campaign performance to make every penny work that bit harder.

Cross-channel

We understand the importance of creating synergy between the various channels to ensure your brand has maximum positive exposure in all circumstances.

Engagement

Social

Just having a Facebook or Twitter account simply won’t cut it anymore. We will help your brand engage with existing and potential clients by creating compelling and original content.

Editorial

One way to connect with your audience is to become a trusted authority on your industry or sector. We can help your brand leverage opportunities in industry-related publications.

Advertising

We ensure your message reaches your audience with remarkable accuracy, by targeting the right people with the right ads placed in relevant online media platforms.

Nurturing

We build strategies that allow you to engage with and relate to clients at every stage of the buying cycle, with the aim of developing their relationship with your brand.

Ideas

We’re not called Big Brand Ideas for nothing. The way we work depends upon having ideas. Lots of them. And having ideas isn’t just restricted to a department called creative. At BBI, original and relevant creative thinking is built in to everything we do. In devising strategies, positioning brands, designing websites, coding pages, analysing data, everything. Whatever the challenge a brand faces, the BBI answer is always to start thinking. For us, everything starts with an idea.

The Team

It’s been said an agency is only as good as its people.

Lucky us. Say hello to a unique bunch of digital marketers, designers, developers, brand consultants, creatives, writers, and strategists who really know how to bring brands to life.